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BTCC / BTCC Square / Global Cryptocurrency /
Tencent (TME) Stock Rises on Amaze Live Shopping Collaboration

Tencent (TME) Stock Rises on Amaze Live Shopping Collaboration

Author:
Global Cryptocurrency
Published:
2026-02-25 10:40:03
20
2
BTCCSquare news:

Tencent Music Entertainment (TME) shares gained momentum this week following a strategic partnership with Amaze, Thailand's leading super app. The collaboration leverages Tencent Cloud's livestreaming technology to enhance ecommerce engagement in Southeast Asia's burgeoning digital marketplace.

The deal integrates AI-powered virtual hosts and multilingual subtitles, addressing language barriers in Thailand's diverse consumer base. Amaze's integration of CP Group loyalty points creates a closed-loop transactional ecosystem, positioning the platform to compete with regional giants like Shopee and Lazada.

Tencent's solution reduces bandwidth costs while enabling real-time interaction features—live comments, product tagging, and social sharing tools. This technological edge comes as Southeast Asia's livestream shopping market is projected to grow 30% annually through 2025.

|Square

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